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內容簡介

本書以一種獨特的方法將理論、實證研究和實際應用相結合，以充分展示企業如何獲得競爭優勢。

整合與戰略緊密相關的材料。全書包含基礎的戰略理論(如資源基礎觀和波特五力模型)、的戰略研究(如動態能力觀和三重底線)，并引用了一些發表于學術期刊的文章。

但簡潔地呈現核心概念、框架和方法。很多戰略書籍的編排更像是文獻回顧，不解釋研究結果表明了什么、為什么它們對管理人員很重要，會阻礙學生對于大戰略圖的構想。本教材簡明清晰，大量知名公司的真實案例提供了很好的內容補充。

傳統和特色內容的結合。本書包括了核心戰略課程所需的傳統章節，還包括了較有特色的三章：在介紹外部和內部分析的主題之前，第2章對戰略管理過程、愿景、使命和價值觀進行了綜述；第5章利落地結束了本書的分析部分，介紹了五種衡量企業績效和評估競爭優勢的方法；第7章闡釋了作為業務層戰略重要議題的創新和戰略創業。

案例和全球背景下的時事話題討論。本書為當代學生展現了成為管理人員將會面臨的一些動態性的棘手問題。作者引用了一些的事例來說明企業如何將戰略概念應用到現今的商業世界中，反映競爭的全球性和金磚五國新興經濟體的例子貫穿全書，還有大量將可持續戰略與"綠色"產品相關聯的例子。

作者簡介

弗蘭克羅特爾梅爾(Frank Rothaermel) 佐治亞理工學院管理學院教授。弗蘭克教授的研究興趣主要在戰略、創新和創業等領域。曾被美國國家科學基金會授予杰出青年教授獎。為安進、戴姆勒、禮來、通用電氣能源集團、微軟、麥克森等知名企業提供高管培訓服務。被考夫曼基金會評選為戰略創業和創新領域的全球75位思想領袖之一。在學術期刊25篇。在多家學術期刊的編輯委員會任職。

在線預覽

The vision for this book is to provide students with core concepts, frameworks, and analysis techniques in strategy that will not only integrate their functional course offerings but also help them to become managers who make better strategic decisions. It is a research-based strategy text for the issues that managers face in a globalized and turbulent 21st century, blending theory, empirical research, and practical applications in a student-accessible form.

The competition in the strategy textbook market can be separated into two overarching categories: traditional strategy textbooks, which are the first-generation books (from the 1980s), and more recent research-based strategy textbooks, which are the second-generation books (from the 1990s). This new textbook aims to be different—a third-generation strategy textbook, positioned to compete successfully with the primary first- and second-generation incumbents. The third-generation approach you will find in this book combines the student accessibility and application-oriented frameworks found in first-generation books with the strategy research in the second-generation books.

In this book, I synthesize and integrate theory, empirical research, and practical applications in a unique combination of rigor and relevance. With a single strong voice, the book weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to demonstrate how companies gain and sustain competitive advantage. The strategic intent for the book is to combine quality and value with user-friendliness. The mental model I used throughout the process of writing and developing the project is Apple Inc.`s innovation approach, which tightly integrates different competencies to launch novel, but highly user-friendly products. I view this book, the different options for accompanying cases, and the additional instructor and student resources in much the same way.