《普通高等教育"十二五"規(guī)劃教材·創(chuàng)新型人才培養(yǎng)·經(jīng)濟(jì)與貿(mào)易系列:外貿(mào)英語(yǔ)函電·從基礎(chǔ)到實(shí)踐》按照應(yīng)用型本科院校人才培養(yǎng)的要求,以實(shí)際應(yīng)用為導(dǎo)向,根據(jù)國(guó)際貿(mào)易的特點(diǎn),結(jié)合我國(guó)對(duì)外貿(mào)易業(yè)務(wù)操作的實(shí)際情況和需要,系統(tǒng)地介紹了相關(guān)外貿(mào)函電的題材、涉及的專業(yè)詞匯和句型、語(yǔ)言形式、寫作方法和技巧、規(guī)則、使用習(xí)慣等方面的知識(shí),內(nèi)容涵蓋了作為一個(gè)外貿(mào)業(yè)務(wù)人員在對(duì)外業(yè)務(wù)操作中所必備的知識(shí),且每一課都有配套習(xí)題供學(xué)習(xí)者練習(xí)。
《普通高等教育"十二五"規(guī)劃教材·創(chuàng)新型人才培養(yǎng)·經(jīng)濟(jì)與貿(mào)易系列:外貿(mào)英語(yǔ)函電·從基礎(chǔ)到實(shí)踐》既可以作為應(yīng)用型本科院校國(guó)際經(jīng)濟(jì)與貿(mào)易、國(guó)際商務(wù)專業(yè)學(xué)生的教學(xué)用書,也可以作為涉外商務(wù)從業(yè)人員的參考用書。
Unit 1 Structure and Style of Business Letter商務(wù)信函的結(jié)構(gòu)和格式
Lesson 1 Structure of Business Letter商務(wù)信函的結(jié)構(gòu)
Lesson 2 Style of Business Letter商務(wù)信函的格式
Lesson 3 Golden Rule of Writing Business Letter商務(wù)信函寫作遵循的原則
Lesson 4 Classification of Business Correspondences外貿(mào)函電的種類
Unit 1 Exercises and Supplement單元一練習(xí)與補(bǔ)充
Unit 2 Establishing Business Relations建交函
Lesson 5 Self?introduction自我介紹
Lesson 6 Establishing Business Relations建立商務(wù)關(guān)系
Lesson 7 Promoting Business Relations促進(jìn)商務(wù)關(guān)系
Unit 2 Exercises and Supplement單元二練習(xí)與補(bǔ)充
Unit 3 Relating Business Letters相關(guān)的商務(wù)信函
Lesson 8 Letter of Introduction介紹信
Lesson 9 Letter of Invitation邀請(qǐng)函
Lesson 10 Advice of Itinerary行程安排通知
Lesson 11 Letter of Thanks感謝信
Lesson 12 Letter of Sales Promotion推銷信
Unit 3 Exercises and Supplement單元三練習(xí)與補(bǔ)充
Unit 4 Enquiry詢盤
Lesson 13 First Enquiry首次詢盤
Lesson 14 Reply to First Enquiry對(duì)首次詢盤的答復(fù)
Lesson 15 Specific Enquiry具體詢盤
Lesson 16 Reply to Enquiry對(duì)詢盤的答復(fù)
Lesson 17 Credit Enquiry資信詢盤
Lesson 18 Reply to Credit Enquiry對(duì)資信詢盤的答復(fù)
Unit 4 Exercises and Supplement單元四練習(xí)與補(bǔ)充
Unit 5 Offer and Counter?offer發(fā)盤和還盤
Lesson 19 Offer發(fā)盤
Lesson 20 Non-firm Offer虛盤
Lesson 21 Confirming a Non?firm Offer確認(rèn)已報(bào)虛盤
Lesson 22 Counter-offer還盤
Lesson 23 Reply to a Counter?offer對(duì)還盤的答復(fù)
Lesson 24 Requesting a Bid from the Buyer要求買方遞盤
Unit 5 Exercises and Supplement單元五練習(xí)與補(bǔ)充
Unit 6 Order訂單
Lesson 25 Initial Order首次訂單
Lesson 26 Order訂單
Lesson 27 Repeat Order續(xù)訂單
Lesson 28 Accept an Order接受訂單
Lesson 29 Decline an Order拒絕訂單
Lesson 30 Cancel an Order取消訂單
Lesson 31 Refusing the Request to Reinstate an Order拒絕恢復(fù)訂單
Lesson 32 Conclusion of Business達(dá)成交易
Unit 6 Exercises and Supplement單元六練習(xí)與補(bǔ)充
Unit 7 Terms of Payment支付條款
Lesson 33 Accounts Settlement結(jié)算
Lesson 34 Terms of Payment支付條款
Lesson 35 Open Account Terms賒賬
Lesson 36 Documents against Payment付款交單
Lesson 37 Documents against Acceptance承兌交單
Lesson 38 Urging Establishment of a Letter of Credit催開信用證
Lesson 39 Establishment of a Letter of Credit開立信用證
Lesson 40 Requesting L/C Amendment要求修改信用證
Lesson 41 L/C Amendment修改信用證
Lesson 42 Extension of L/C展延信用證
Unit 7 Exercises and Supplement單元七練習(xí)與補(bǔ)充
Unit 8 Packing and Shipment包裝和裝運(yùn)
Lesson 43 Packing包裝
Lesson 44 Shipping Marks嘜頭
Lesson 45 Shipment運(yùn)輸
Lesson 46 Container Shipment集裝箱運(yùn)輸
Lesson 47 Urging Immediate Shipment催裝
Lesson 48 Shipping Instruction裝運(yùn)指示
Lesson 49 Shipping Advice裝運(yùn)通知
Lesson 50 Delay in Transportation Strike因運(yùn)輸工人罷工延誤發(fā)運(yùn)
Unit 8 Exercises and Supplement單元八練習(xí)與補(bǔ)充
Unit 9 Insurance保險(xiǎn)
Lesson 51 Insurance Introduction保險(xiǎn)概述
Lesson 52 Insurance Policy保險(xiǎn)條款
Lesson 53 Insurance Claim保險(xiǎn)索賠
Unit 9 Exercises and Supplement單元九練習(xí)與補(bǔ)充
Unit 10 Complaint and Claim申訴和索賠
Lesson 54 Complaint of Defective Goods對(duì)貨物的申訴
Lesson 55 Sending Replacement換貨
Lesson 56 Agent?s Complaint of Poor Quality Goods申訴貨物質(zhì)次
Lesson 57 Exporter?s Reply to the Complaint出口商對(duì)申訴的答復(fù)
Lesson 58 Claim索賠
Lesson 59 Settlement of a Claim受理索賠
Unit 10 Exercises and Supplement單元十練習(xí)與補(bǔ)充
Unit 11 Special Trade特殊貿(mào)易
Lesson 60 Agent
Lesson 61 Sole Agency獨(dú)家
Lesson 62 Goods on Approval試銷
Lesson 63 Goods on Consignment寄售
Lesson 64 Establishing a Permanent Office建立常設(shè)辦事處
Lesson 65 Processing Trade加工貿(mào)易
Lesson 66 Compensation Trade補(bǔ)償貿(mào)易
Lesson 67 Joint Venture合資企業(yè)
Lesson 68 Leasing Trade租賃貿(mào)易
Unit 11 Exercises and Supplement單元十一練習(xí)與補(bǔ)充
Unit 12 Telegram, Telex, E?mail and Fax電報(bào)、電傳、電郵和傳真
Lesson 69 Telegram電報(bào)
Lesson 70 Telex電傳
Lesson 71 E-mail電郵
Lesson 72 Fax傳真
Unit 12 Exercises and Supplement單元十二練習(xí)與補(bǔ)充
附錄 各單元外貿(mào)英語(yǔ)函電參考譯文
參考文獻(xiàn)
在當(dāng)當(dāng)網(wǎng)上買的第一本書。
這個(gè)商品不錯(cuò)~
這個(gè)商品不錯(cuò)~
這個(gè)商品不錯(cuò)~
涵蓋內(nèi)容非常豐富,很專業(yè),也非常實(shí)用!
書的內(nèi)容很好。
這個(gè)商品不錯(cuò)~
真心不錯(cuò)。。。
不錯(cuò),好評(píng)!
不錯(cuò)
發(fā)的是從理論到實(shí)踐,不過(guò)好在內(nèi)容是一樣的
挺好的,感覺不錯(cuò)
理論結(jié)合實(shí)際,易入門的一本好書。
非常好的一本書,作者寫得深入人心。當(dāng)當(dāng)正版書
包裝完好,物流很快!
內(nèi)容還是不錯(cuò)的,但是書本感覺像是舊的
給女朋友買的,還不知道好不好,應(yīng)該不錯(cuò)吧,沒聽她抱怨!!!
書早到了,不好意思現(xiàn)在才來(lái)確認(rèn)收貨,質(zhì)量還可以,發(fā)貨速度快!
先在圖書館借到的,看了覺得不錯(cuò)才過(guò)來(lái)下單,內(nèi)容很不錯(cuò),但是封面壓折了。
很適合想從事外貿(mào)業(yè)務(wù)員的初學(xué)者,書里面有基礎(chǔ)知識(shí)講解,還有常用的短語(yǔ)、句子都一一列出來(lái),讓人一目明了.
很好,果然是從基礎(chǔ)開始,學(xué)了國(guó)際經(jīng)濟(jì)法再來(lái)補(bǔ)充這些知識(shí)很必要。
當(dāng)當(dāng)發(fā)貨依舊神速,真的只是提前了一天買,第二天就用上啦。