日韩偷拍一区二区,国产香蕉久久精品综合网,亚洲激情五月婷婷,欧美日韩国产不卡

在線客服
Presenting to Win口才制勝:講故事的藝術圖書
人氣:107

Presenting to Win口才制勝:講故事的藝術

30 million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience ...

內容簡介

30 million presentations will be given today. Millions will fail. Millions more will be received with yawns.

A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win: Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.

Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!

Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences What you must do to tell your story Focus before flow: Identifying your real goals and message The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects From brainstorming through delivery Crafting the Power Presentation, one step at a time

Become one of the world's most persuasive presenters ... right now!

Beyond the bullet point: presentations that connect!

Bring your message to life: using proven storytelling techniques

Show your audiences what really is in it for them

Use graphics to support your story, not bury it

Keep your presentations fresh, no matter how often you deliver it

Learn by example: case studies from the world's leading companies

Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentations should be filled with moments like these, and with Presenting to Win: Persuade Your Audience Every Time, they will be.

You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentations of their careers before the world's toughest audiences.

It's time to learn how to make your presentations unforgettable-and irresistible.

編輯推薦

作者簡介:

JERRY WEISSMAN,the world's number one corporate presentations coach,is known worldwide for his confidential sessions.Weissman's private client list reads like a who's who of the world's best companies,including the top brass at Yahoo!Compaq,Intel ,intuit,Cisco Systems,Microsoft,and many others.

Weissman's techniques have helped nearly 400 client firms hone persuasive IPO road-show presentations that have raised hundres of billions of dollars in the stock market,and have helped another 400 public and pre-public firms develop and deliver crucial business presentations.

目錄

Preface: What's Past Is Prologue

Introduction: The Wizard of Aaaahs

The Mission-Critical Presentation·The Art of

Telling Your Story·A New Approach to

Presentations·The Psychological Sell

Company Examples: Cisco Systems·Microsoft

Chapter One: You and Your Audience

The Problem with Presentations·The Power

Presentation·Persuasion: Getting from Point A

to Point B·Audience Advocacy·Getting Aha/s

Company Examples: Network Appliance·

Luminous Networks

Chapter Two: The Power of the WIIFY

What's In It For You?·WIIFY Triggers·The

Danger of the Wrong "You"

Company Examples: Brooktree·Netflix·

Luminous Networks

Chapter Three: Getting Creative:The Expansive Art of Brainstorming

The Data Dump·Managing the Brainstorm: The

Framework Form·Brainstorming: Doing the

Data Dump Productively·Focus before Flow

Company Example: Adobe Systems

Chapter Four: Finding Your Flow

The 16 Flow Structures·Which Flow Structure

to Choose?·Guidelines for Selecting a Flow

Structure·The Value of Flow Structures·The

Four Critical Questions

Company Examples: Intel·Cisco Systems·

BioSurface Technology·Tanox·Cyrix·Compaq

Computer·ONI Systems·Epimmune

Chapter Five: Capturing Your Audience Immediately

Seven Classic Opening Gambits·Compound

Opening Gambits·Linking to Point B·Tell 'em

What You're Gonna Tell 'em·90 Seconds to

Launch·Winning Over the Toughest Crowd

Company Examples: Intuit Software·DigitalThink

·Mercer Management Consulting·Cisco Sytems·

Yahoo!·Macromedia·Argus Insurance ·

TheraTech·Microsoft·Network Appliance·

Cyrix·ONI Systems·Laurel Elementary School

Chapter Six:Communicating Visually

Chapter Seven:Making the Text Talk

Chapter Eight:Making the Numbers Sing

Chapter Nine:Using Graphics to Help Your Story Flow

Chapter Ten:Bringing Your Story to Life

Chapter Eleven:Customizing Your Presentation

Chapter Twelve:Pitching in the Majors

Appendix A:Tools of the Trade

Appendix B:Presentation Checklist

Acknowledgments

Index

網友評論(不代表本站觀點)

免責聲明

更多出版社
主站蜘蛛池模板: 康乐县| 兴城市| 宝应县| 瓦房店市| 温泉县| 镇雄县| 甘肃省| 莫力| 通许县| 申扎县| 绥化市| 莱阳市| 当涂县| 施秉县| 岳普湖县| 诸暨市| 无棣县| 尚义县| 江油市| 敖汉旗| 山西省| 兰西县| 双江| 萝北县| 林周县| 柘荣县| 汤阴县| 苏尼特左旗| 德保县| 桦南县| 加查县| 崇义县| 马龙县| 长武县| 天镇县| 永德县| 眉山市| 宜章县| 陆川县| 桃源县| 大方县|