本書旨在對學習者進行而嚴格的商務英語基礎理論教育及英語語言技能培訓，讓學習者在閱讀和理解商務英語文章的基礎上，既能學習豐富的商務知識，又能熟悉一些商務方面的英語表達，以便提高跨文化商務交際水平。 本書適用于商務英語專業的學生，同時也適合作對外經貿、財政金融、工商管理等專業的教材，還可作為從事國際商務經貿工作人員的重要參考資料。
增強語言練習不能滿足這種需要。《商務英語報刊選讀》基于培養專業的商務英語人才，使學生向通曉國際經貿基本知識和實務的方向發展，成為具有較強溝通能力、應用能力和較高綜合素質的復合型商務英語專門人才。
作者簡介：董曉波，博士，教授，博士生導師，中國法律語言研究會常務理事，中國譯協法律翻譯委員會委員，江蘇省人民政府地方性法規譯審專家，江蘇國際法治動態研究中心負責人，主持國家社科基金項目“我國法律法規翻譯的統一與規范化研究”。
Unit 1 Capital Markets1
Text A Banking Industry 1
Text B Stock Exchange 10
Supplementary Reading American Stock Markets— Reversal of Fortune 18
Unit 2 International Marketing 22
Text A Business Planning— Marketing Planning 22
Text B Supporting Of?ine Campaign Launches with Online Marketing30
Supplementary Reading Online-coupon Firms— Groupon Anxiety36
Unit 3 Business Elite 42
Text A The Resurrection of Steve Jobs
— That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger …………42
Text B Ann Moore:The CEO of Time48
Supplementary Reading Steve Jobs and the iPad of Hope
— Apple’s Innovation Machine Churns out Another Game-changing Device53
Unit 4 E-Commerce 62
Text A In E-Commerce，More Is More 62
Text B The Alibaba E-Commerce Empire 69
Supplementary Reading Online Shopping:Selling Becomes Sociable75
Unit 5 Economic Globalization and Multinational Corporation80
Text A Globalization vsEconomic Sovereignty 80
Text B The World’s Top Choice —
China Remains the Most Popular Destination for Foreign Direct Investment 88
Supplementary Reading McDonald’s Eyes Growing Presence in Local Market93
Unit 6 Economic Regulations and Law98
Text A USSets 21st Century Goal:Building a Better Patent Of?ce 98
Text B Anti-Trust Law Treats“All Firms Equally”over 140 Cases Handled:
Rules in Line with International Principles 105
Supplementary Reading China E-Commerce Giant Launches Campaign to Fight Online Piracy112
Unit 7 Human Resources Management 118
Text A Capturing the State of Human Resources in an Annual Report 118
Text B The Tech Effect on Human Resources 127
Supplementary Reading Risk Management and Human Resources Team up to Cut Absence Costs134
Unit 8 Advertising and Publicity 145
Text A Internet Advertising145
Text B Beijing Tries to Push Beyond“Made in China”151
Supplementary Reading The Harder Hard Sell 160
Unit 9 Training173
Text A Training the Trainer 173
Text B Training Needs Assessment:A Must for Developing an Effective Training Program 181
Supplementary Reading An Innovative Method for Role-speci?c Quality-training Evaluation191
Unit 10 Corporate Culture198
Text A What Is Corporate Culture? 198
Text B Four Steps to Go Green Like eBay— Starting with Employees 206
Supplementary Reading The Fall of a Corporate Queen212
Unit 11 Business Ethics and Corprate Social Responsibility 219
Text A The Corporate Responsibility Commitment219
Text B Controversial Chemical Poses Challenge for Colgate-Palmolive 226
Supplementary Reading Toyota Recall:Five Critical Lessons 235
