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Chapter 1 外貿禮儀——與新老客戶溝通

Unit 1 預約客戶

Scene 1 電話預約 Making Appointments through the Telephone 3

Scene 2 安排會面 Arrange an Appointment 4

Scene 3 變更時間 Change Schedule 6

預約客戶 Tips

Unit 2 機場迎接

Scene 4 迎接客戶 Meet Clients 8

Scene 5 問候寒暄 Greetings 9

Scene 6 去往賓館 Go to the Hotel 11

Scene 7 行程安排和確認 Arrange and Confirm Schedule 12

機場迎接 Tips

Unit 3 安排住宿

Scene 8 預訂房間 Book a Room 14

Scene 9 登記入住 Check in 16

Scene 10 詢問客房服務 About Room Service 18

Scene 11 退房 Check out 19

安排住宿 Tips

Unit 4 參觀陪同

Scene 12 客戶引薦 Clients Recommendation 22

Scene 13 介紹公司 Introduce the Company 24

Scene 14 參觀工廠 Visit the Plant 26

Scene 15 介紹產品 Introduce Products 27

Scene 16 談論業績 Talk about the Performance 29

Scene 17 陪同觀光 Go Sightseeing Together 30

參觀陪同 Tips

Unit 5 商務宴請

Scene 18 商務著裝 Business Dress Code 33

Scene 19 邀請客戶 Invite Customers 35

Scene 20 訂座 Book a Table 36

3

目 錄

Scene 21 推薦菜品 Recommend Dishes 37

Scene 22 點菜 Order Dishes 38

Scene 23 詢問上菜 Ask about Serving 40

Scene 24 評價菜品 Food Evaluation 41

Scene 25 結賬 Pay the Bill 42

商務宴請 Tips

Unit 6 機場送別

Scene 26 預訂機票 Book the Tickets 45

Scene 27 送行 See Off 47

Scene 28 道別 Farewell 48

機場送別 Tips

Chapter 2 商務出差——開發潛在客戶

Unit 1 乘坐飛機

Scene 29 登機入座 Boarding and Seating 52

Scene 30 機上服務 Flight Service 54

Scene 31 機內飲食 Have Meals on the Plane 55

Scene 32 感到不適 Feel Uncomfortable 56

在飛機上 Tips

Unit 2 行李事宜

Scene 33 行李限重 The Allowance of Luggage 59

Scene 34 提取行李 Claim the Luggage 61

Scene 35 行李報失 Report the Missing Luggage 62

出入境流程 Tips

Unit 3 兌換貨幣

Scene 36 詢問匯率 Ask about Exchange Rates 64

Scene 37 兌換零錢 Get Change 65

兌換貨幣 Tips

Unit 4 拜訪客戶

Scene 38 預約拜訪 Make an Appointment 67

Scene 39 前往拜訪 Keep an Appointment 68

拜訪客戶 Tips

Unit 5 交通出行

Scene 40 問路 Ask for Direction 70

Scene 41 打車 Take a Taxi 72

Scene 42 自駕 Drive a Car 73

Scene 43 坐火車 Take the Train 74

Scene 44 公交出行 Take the Bus 75

Scene 45 坐地鐵 Take the Subway 76

交通出行 Tips

Chapter 3 外貿營銷——多方位多渠道的營銷

Unit 1 產品介紹

Scene 46 性能介紹 Performance Introduction 80

Scene 47 產品定位 Product Positioning 82

Scene 48 與競爭產品的比較 Compare with Competitors’ Products 83

Scene 49 商務咨詢 Business Consulting 84

Scene 50 產品展示與體驗 Present and Experience Products 85

產品介紹 Tips

Unit 2 參加商業展會

Scene 51 預訂展位 Booth Reservation 87

Scene 52 展會準備 Preparation for Exhibition 89

Scene 53 展臺搭建 Booth Construction 90

Scene 54 樣品展示 Sample Exhibition 91

Scene 55 展會中介紹產品 Introduce Products in an Exhibition 93

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