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Chapter 1Business and Society(企業與社會)

Ⅰ. The Social Responsibility of Business(企業的社會責任)

Ⅱ. Consumerism(保護消費者利益)

Ⅲ. Business Ethics(商業道德)

Chapter 2Forms of Business Ownership(1)(企業所有制形式)(1)

Ⅰ. Sole Proprietorships(個體企業)

Ⅱ. Partnerships(合伙企業)

Chapter 3Forms of Business Ownership(2)(企業所有制形式)(2)

Ⅰ. What Is a Corporation？(什么是有限責任公司？)

Ⅱ. How Corporations Are Created and Managed？(有限責任公司如何創立和管理？)

Ⅲ. Advantages and Disadvantages of Corporations(有限責任公司的利弊)

Chapter 4Management Principles(管理原則)

Ⅰ. Nature of Management(管理的本義)

Ⅱ. Levels of Management(管理的層次)

Ⅲ. Functions of Management(管理的功能)

Chapter 5Managerial Skills and Managers(管理技能和管理人員)

Ⅰ. Styles of Leadership(領導風格)

Ⅱ. Managerial Skills(管理技能)

Ⅲ. Where Do Managers Come From？(管理人員從何而來？)

Ⅳ. Better Communication(加強溝通)

Chapter 6Corporate Culture(企業文化)

Ⅰ. What Is Corporate Culture？(什么是企業文化？)

Ⅱ. Elements of Corporate Culture(企業文化的組成部分)

Ⅲ. Creating a Corporate Culture(創造企業文化)

Chapter 7Business Organization and Structure(企業的組織和結構)

Ⅰ. Specialization(專門化)

Ⅱ. Delegation of Authority(授權)

Ⅲ. Degree of Centralization(集權程度)

Ⅳ. Departmentalization(部門化)

Chapter 8Products(產品)

Ⅰ. Nature of Products(產品的本義)

Ⅱ. Research and Development(研究與開發)

Ⅲ. Product Life Cycle(產品的生命周期)

Chapter 9Pricing(定價)

Ⅰ. Nature of Pricing(定價的本義)

Ⅱ. Pricing Objectives(定價目標)

Ⅲ. Pricing Policies(定價策略)

Chapter 10Production Management(生產管理)

Ⅰ. Facility Location(廠址選擇)

Ⅱ. Product Design(產品設計)

Ⅲ. Quality Control(質量控制)

Chapter 11Human Resources Management(1)(人力資源管理)(1)

Ⅰ. Maslows Hierarchy of Needs(馬斯洛的需求層次理論)

Ⅱ. Herzbergs TwoFactor Theory(赫茲伯格的雙因素理論)

Ⅲ. McGregors Theory X and Theory Y(麥格雷戈的X理論和Y理論)

Ⅳ. Job Enrichment(工作豐富化)

Chapter 12Human Resources Management(2)(人力資源管理)(2)

Ⅰ. The Selection Process(人員選擇過程)

Ⅱ. Financial Compensation(經濟補償)

Ⅲ. Promotions Transfers and Separations(提升、調動和離職)

Chapter 13Business Communication Skills (1)(商務溝通技能)(1)

Ⅰ. Good Communication Works(良好溝通行之有效)

Ⅱ. Nonverbal Communication Skills(非語言溝通技能)

Ⅲ. Listening Skills(聆聽技能)

Chapter 14Business Communication Skills (2)(商務溝通技能)(2)

Ⅰ. Resolving Conflict(解決沖突)

Ⅱ.Work Team Communication(團隊溝通)

Ⅲ. Public Speaking Skills(演講技能)

Chapter 15Marketing(1)(營銷)(1)

Ⅰ. The Marketing Concept(營銷的概念)

Ⅱ. Functions of Marketing(營銷的職能)

Ⅲ. The Marketing Mix(營銷組合)

Ⅳ. Marketing Research(市場調查)

Chapter 16Marketing(2)(營銷)(2)

Ⅰ. Sales Promotion(促銷)

Ⅱ. Advertising(廣告)

Ⅲ. Publicity(宣傳)

Chapter 17Financial Management(財務管理)

Ⅰ. Objective of Financial Management(財務管理的目標)

Ⅱ. Sources of Funds(資金來源)

Ⅲ. Uses of Funds(資金使用)

Chapter 18Accounting and Financial Statements(會計和財務報表)

Ⅰ. Accounting and Accountants(會計和會計人員)

Ⅱ. The Income Statement(收益表)

Ⅲ. The Balance Sheet(資產負債表)

Chapter 19Business Law(商業法)

Ⅰ. Types and Sources of Law(法律的種類和來源)

Ⅱ. The Contract Law(合同法)

Ⅲ. The Law of Property(財產法)

Ⅳ. The Law of Torts(民事侵權行為法)

Chapter 20Risk Management and Insurance(風險管理和保險)

Ⅰ. Risk and Risk Management Technique(風險和風險管理技術)

Ⅱ. Basics of Insurance(保險基礎知識)

Ⅲ. Types of Insurance and Crisis in the Insurance Industry(保險的種類和保險業的危機)

Chapter 21Computers and Information Systems(計算機和信息系統)

Ⅰ. The Management Information System(管理信息系統)

Ⅱ. The Internet Intranets and Extranets in Business(商務中的因特網、內聯網和外聯網)

Ⅲ. BusinesstoConsumer ECommerce(企業對客戶的電子商務)

Chapter 22International Business(國際商務)

Ⅰ. Theories of Absolute and Comparative Advantage(利益和比較利益理論)

Ⅱ. Forms of International Trade(國際貿易的形式)

Ⅲ. Multinational Business(跨國公司)

Ⅳ. Trade Barriers(貿易壁壘)

Appendix ⅠGlossary(商務術語表)

Appendix ⅡKey to Exercises(練習參考答案)